You look after the skin
and the switch-off.
We handle the rest.
Prepared for Serendipity Medi Spa, Canning Vale
1 October 2026
By Kelly Wotherspoon & Alicia Hagen
Branding & Positioning
“We’re very much skin focused and we want to keep that.”
- • Lead with the concern, not the machine - mature skin, fine lines and firmness, pigmentation, dull tired skin. Your clients search the concern.
- • Your story first: Grace, why you bought Serendipity and what you want every client to feel. Then each team member’s own why.
- • A short video of each team member on the skin concern they love to treat, then the treatments they use for it, always with an easy way to book.
- • Spa and skin together is your edge - the place you come for results or to switch off. Say it everywhere.
A concept homepage: your story first, skin concerns up front, and a short video of each of your team.
Website & SEO
“So everyone’s Googling Massage Spa, Canning Vale.”
- • We checked all 73 pages. None has a Google description, 49 have no main heading and only 1 page title mentions Canning Vale.
- • 541 of 563 images have no description, and no page gives Google your business details for the map results.
- • Your massage page has no main heading - rebuilding it as the Canning Vale massage and day spa page is the biggest search win.
- • Your Meet the Team page is empty. Your team is your biggest point of difference.
- • Quick wins - titles with Canning Vale, page descriptions, one clear heading per page, business details for Google.
Offer & Pricing Strategy
“Pure Delights are really popular one.”
Three doors in, no need to discount your menu:
Door 1 - Free
Skin assessment on your website and Instagram bio - a few questions, a suggested treatment, and their details captured
Door 2 - Your Bespoke Skin Consultation
The consultation you already offer becomes the natural next step from the assessment
Door 3 - Pure Delight
Your most-loved two-hour package ($289) as the hero gift for Christmas and Mother’s Day, with a shorter first-visit version for new clients that we price together
Advertising & Offer Strategy
“Well, the thing is we’ve, we’ve got to start looking at Christmas soon.”
All targeted to Canning Vale and the suburbs around Ranford.
CRM & Nurture Systems
“Since Caroline’s left it’s sort of been copy and paste.”
- • Phorest stays your booking system - we connect everything around it so nothing is typed in twice.
- • Your lapsed clients get a warm welcome-back runway through email and SMS, timed to Christmas and Black Friday.
- • Every gift voucher redemption becomes a new client with a skin plan and a membership invitation.
- • Membership billing tidied up, so a failed payment never goes unnoticed again.
- • A review request after every visit - more reviews, without anyone remembering to ask.
Speed-to-Lead & Last-Minute Gaps
“And then they all come in last minute.”
- • Enquiries answered straight away, including after you close at 5:30 or 7:30.
- • A waitlist message goes out when a gap opens, so those last-minute bookings fill the empty hours.
- • Your team picks up the conversation the next morning with everything already captured.
- • Fewer quiet afternoons, fewer girls sent home early.
Interactive Skin Assessment
“Mature skin, yeah.”
- • A few quick questions built on your treatments - fine lines and firmness, pigmentation and sun damage, dull tired skin, redness, or just needing to switch off.
- • Captures their name, email and mobile, with their concern already mapped for your team.
- • Lives on your website, Instagram bio and Linktree.
- • Ends with a booking for your Bespoke Skin Consultation.
The Before & After Gallery
“We’ve actually got spa therapists that are skin therapists as well.”
Your own results, shown the right way:
Your gallery
Real Serendipity clients only, grouped by concern, on your website and in an Instagram highlight
Always with permission
Every photo shared with the client’s written OK, with a gentle note that results vary from person to person
- • Skin, facial, spa and massage results only
- • Swap any stock or manufacturer photos for your own as they come in
A Membership That Sells
“Bottom line is they feel that it’s not worth being a member.”
- • Right now all three tiers get the same perks, so there is no reason to step up. Tiered perks give every member a reason to move up.
- • Members get things the seasonal specials never give - members-only nights, priority booking, a member price on add-ons.
- • Seasonal promos stop undercutting members: members see every special first, at a better price.
- • A relaunch runway - the team briefed and excited first, then a members-only launch, then everyone else.
- • Your target: enough members to cover the rent every month.
What we actually do
The Hats We
Take Off You
So you're not in your DMs at 9pm.
The only hat left is the one you actually want to wear - looking after your clients.
How it works
Our Campaign Process
Client responds to your ad on Facebook or Instagram. They supply their details in exchange for your offer. From there, everything is automated.
Campaign
Targeted ad with a compelling offer reaches your ideal client around Canning Vale
Into CRM
Lead details captured instantly - name, phone, email - entered into your system
5-Day Follow Up
Automated SMS, email and call sequences if they don't book immediately
Booked
Deposit taken, appointment confirmed, client walks through your door
What you walk away with
Systems Installed
When you're not the one juggling 7 systems that don't talk to each other, life gets easier for everyone. We install systems that just do it - no copy-paste, no manual follow-up.
Leads Booked
New enquiries captured, followed up, and booked into your Phorest calendar - without you touching your phone
Clients Nurtured
Your client list wakes up - newsletters, birthday offers, treatment education on autopilot
Emails & DMs Handled
You don't need to answer the same questions all day - the system responds instantly, you focus on treating
After-Hours Covered
Enquiries handled outside clinic hours so you're not replying at 9pm - zero leads lost overnight
Team effort
Your Part in the Success
We can't control every aspect of your business. The overall success comes down to a team effort. Here's what we need from you.
Post Before & After Images
New clients look at your profile before they book - your own before and afters, shared with permission, do the convincing.
Deliver the Experience
The system gets them through the door. From there, it's your team's care and skill that turns a first visit into a lifelong client.
Create an Experience
A calm, welcoming spa at Ranford is your edge - we just need to show it off online.
Upsell & Rebook
Turn bookings into long-term clients. Ask what day works to rebook - not if they want to. That's where the real revenue lives.