Clinic Catalyst

Newnham Dental & Cosmetics · Budget Dental · The Skin Formula

One ecosystem.
Three brands.

Where you are, in your words

Budget Dental leads, March to September970
Budget Dental patients who go ahead once they come in~80%
Newnham consults that go ahead50-60%
Meta spend, per dental clinic, a month~$7,000

You have three established businesses, a large base of five-star Google reviews, patients who go ahead once they are in the chair, and a team you are rightly proud of. The clinics convert. What needs to change is everything around them.

Right now almost every new patient comes from Meta. Newnham's ads bring in people who think treatment is free. Dentally and Pipedrive do not talk to each other, so the numbers take manual work and are never quite complete. One coordinator worked through around 900 leads in call blocks between everything else. There is no Google Ads or SEO, and The Skin Formula has plenty of room to grow. As you put it: "purely relying on meta ads do not work... it's not sustainable."

One ecosystem, three voices

Budget Dental

Value and transparency

Fixed pricing and straightforward care. At around 80% capacity, marketing grows in step with the dentists and days you add, not ahead of them.

Newnham Dental & Cosmetics

Complex treatment, done properly

For cases that can reach $30,000 to $50,000, the measure is qualified treatment revenue, not cheap leads. The ads lead with the problem and the treatment journey, with the consultation clearly complimentary and treatment costs clearly stated.

The Skin Formula

Concerns first, technology second

With the most room to grow, this is where acquisition pushes hardest: pigmentation, skin quality and tightening journeys, plus an introduction to the patients who already trust your dental clinics.

How it all connects

Every booking tells the ads what worked

Google or Meta ad→Landing page→GoHighLevel→Answered and followed up→Booked in Dentally or Timely→Booking flows back→Meta and Google learn

Dentally and Timely stay exactly as they are. Zapier brings each new booking back into GoHighLevel, matched to the enquiry, and GoHighLevel tells Meta and Google which ads produced real appointments. So the campaigns optimise for patients who book, not for clicks, and the reconciliation your team does by hand today happens on its own.

Only what marketing needs travels through it: contact details and whether they booked, attended and went ahead. Clinical notes stay in Dentally.

See how the ads, pages and socials connect →

Your first month · what it is worth · what you pay

Your first month is $13,000, including GST, for all three businesses. We build the strategy, the system, the landing pages and every campaign, and come out to film for all of it. Bought separately, the same work is $94,000.

  • Eighteen campaigns, built and launched. Three Google and three Meta campaigns for each clinic, each speaking to the right patient for that brand, with its own audience, ads and tracking.$36,000included
  • Landing pages for every offer. Nine pages, one for each offer across the three brands, so every ad sends people somewhere built for that exact enquiry.$9,000included
  • Your system, connected end to end. GoHighLevel set up for all three brands, with Dentally and Timely connected through Zapier, so every booking flows back automatically and Meta and Google are told which ads produced real appointments.$10,000included
  • Custom AI support across all three brands. A Business Brain for each brand, and suggested replies across email, SMS and DMs that your team approves with one tap, until you trust it to run on its own.$13,500included
  • A nurture system for every kind of patient. Speed-to-lead follow-up for new enquiries, a supportive journey for patients weighing up a major treatment plan, and finance follow-up so nobody waiting on approval goes quiet.$6,000included
  • Strategy and positioning for three brands. Budget Dental leading on value and transparency, Newnham on complex treatment planning and quality, The Skin Formula on concerns first and technology second.$7,500included
  • A day and a half of filming across all three clinics. We come to you and film your team and clinics for the ads, the landing pages and your socials.$5,000included
  • Reporting that shows revenue, not just leads. Lead to qualified to consultation to treatment accepted to revenue, for each brand and each campaign.$2,000included
  • Your team trained to run it on Claude. Your front desk and coordinators moved off ChatGPT onto a clinic-led system that speaks as each brand.$5,000included

Bought piece by piece

$94,000

Your first month

$13,000including GST · all three brands

Then, from month two

Managed entirely, $2,000 a week, including GST, for all three brands

One team running the whole ecosystem for all three brands, instead of a social agency, a separate ads manager and another agency on top:

  • All eighteen campaigns managed and improved every week, with budget moved to whatever is producing booked patients
  • New offers and landing pages tested as the clinics' capacity changes
  • The nurture system, AI support and automations kept current as offers, staff and treatments change
  • Recall and reactivation campaigns working your patient databases every month
  • Reporting on qualified patients and treatment revenue for each brand, and a monthly strategy review

Optional

Bring your social media filming in-house with us

Your content filmed and edited by the same team running your ads, so one shoot feeds your socials, your ads, your landing pages and your emails, and your organic content becomes part of the same marketing ecosystem instead of a separate job.

Not included

Ad spend. Paid straight to Meta and Google from your own accounts, never through us.

Your own subscriptions. Dentally, Timely, your Claude account and any other software stay in your name.

Next step

Book a time with Kelly and Alicia to walk through it together, and we will confirm your Dentally access for the booking connection.

Book a time →